ARCA ReMax Series Team Sponsorship works!
Target large numbers of new customers who are exceptionally loyal!
Motorsports marketing, once limited to automotive related products and services, has greatly expanded in variety. Nearly every imaginable entity is now represented in motorsports sponsorship as marketers search for an in promoting their products and services and increasing sales.
Corporate America has come to realize that there are literally millions of customers attending, watching, listening to, and reading about ARCA racing. These fans are intensely loyal to the sport in general, and TEAM SPONSORS in particular. The buying power represented by this public can be positively influenced by sponsorship participation around the ARCA Series racing events during 2002.
Televised ARCA races benefit sponsors!
SATELLITE HIGHLIGHTS DISTRIBUTION: ARCA, in conjunction with the ReMax Satellite Network (RSN) selects video race event hightlights which are packaged and provided via satellite to news gathering organizations immediately after selected ARCA ReMax Series events. Among the exposure avenues capitalized on during the 2001 season were daily and weekly motorsports highlights programming (RPM2Night, This Week in ARCA, RACELINE, Raceweek), local market network news affiliate sportscasts around the country, and countless local and regional motorsports-dedicated television programming.
Sponsor association builds name recognition:
No other aspect of motorsports sponsorship captures the "team effort" business concept as does TEAM SPONSORSHIP! Indentifying with a driver, race car and pit crew competing in a race event becomes a tool for reinforcing the "partnership" business concept for guests and employees.
Race Team Sponsorship also creates the opportunity for cross-promotion, tying in with the race event for in store merchandising, such as point-of-purchase displays!